In today’s blog post we’re going to take a look at 10 free ways you can increase the traffic to your website.
Producing great content on your website isn’t enough for people to find it.
You need to be utilising social media to share your latest blog posts and content in order to direct traffic to your website.
Facebook, Instagram, Twitter and LinkedIn are some platforms you should consider using depending on your industry and preferences.
Listing your website on online directories like Google My Business, Yelp, Angie’s List and more (including social media platforms) can be another great way to increase your website traffic.
Keeping this directory listings up to date will allow you to receive more positive reviews while platforms with strong domain authority like Yelp may rank highly for relevant searches.
To go along with your social media efforts you’ll also want to make sure you taking advantage of hashtags on platforms like Instagram, Twitter and LinkedIn.
This can be another great way to receive engagements on your social media posts and steadily increase website traffic.
You can also use hashtags to find other posts in your niche or community that you can interact with, this can result in traffic coming back to you.
High-intent and popular keywords aren’t the only ones that contribute to your website traffic.
Long-tail keywords account for the majority of online searches meaning that if you’re not targeting these as well then you’re missing out.
You can use Google search autocomplete or related searches at the bottom of the page to uncover long-tail keywords in your niche.
Search for something like ‘music lessons’ and you’ll see a long-tail keyword like ‘music lessons for kids’ appear in related searches down the bottom.
No, despite what you may have heard true guest blogging isn’t dead.
Securing a guest post on a reputable website can increase your website traffic and authority all at once.
You’ll want to ensure your content it relevant to the website’s audience to give yourself the best chance of them visiting your website afterwards for more information.
It’s completely free to be active in online groups and website forums that are relevant to your business and niche.
Commenting on blogs, social media posts and answering questions and participating in online discussion can be a great way to direct relevant traffic to your website.
If you’re online profile contains a link to your website then you’ve created another channel for website traffic.
Headlines are arguably the most important part of any content.
Without a compelling headline, even the greatest blogs will go unread.
You’ll want to come up with several titles of your blog post to choose from before you settle on one that’ll deliver the most traffic.
Don’t be afraid to present a few options to a friend or colleague to see which one they’ll most likely click on.
Optimising your website content for search engines is a valuable practice.
Are you making the most of image alt text?
Are you creating internal links to new content?
Are you using meta descriptions?
Optimising your on-page SEO doesn’t take long and can help boost your organic traffic.
Now that over half of all website traffic comes from mobile devices it’s essential your website is responsive and ready for them.
It also plays a major role in SEO because search engines like Google can detect when a website doesn’t work on mobile devices and will use this as an indicator that your website isn’t up to date and relevant.
Along with mobile responsiveness you’ll also want to make sure your website loads fast.
This is another key indicator to Google and can also result in you losing traffic if a page takes to long to load.
You can improve your page speed by upgrading your hosting, reducing image sizes and utilising website caching.