10 Headline Writing Tips For More Clicks On Your Blog Posts

Headline Writing Tips

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Headlines are usually written quickly and with little thought put into them but they're arguably even more import then the blog post itself.

After all, who cares how great your blog post is if no one every reads it?

Lets take a look at 10 quick tips to improve your blog post titles in order to increase your click through rate.

Numbers And Lists

Headlines starting with a number stand out to readers due to the juxtaposition of numbers and letters sitting next to each other.

A number in your title also indicates that your blog post is a list of some sort, promising a quick and easy read.

Some great list words for your headline are:

  • Facts
  • Ideas
  • Methods
  • Reasons
  • Secrets
  • Tips
  • Tricks
  • Ways

Define What Your Blog Post Is About

Giving your readers some insight into what your blog post is about can greatly increase the chance your target market will click your headline.

Your blog post needs to clearly articulate what you’re going to cover in your post, no one is going to click a vague headline.

Bad Headline: How to Cook a Chicken
Good Headline: 50 Ways to Cook a Chicken for Thanksgiving

Create Distrust

We don’t like being lied too and if we read a headline stating that we may have been we’re inclined to find out more.

Here are some examples:

  • 5 Lies Your Mechanic Will Tell You
  • Sugary Drinks Are Bad, But Is Sugar-Free Worse?

Educate Your Readers

People often search online in order to learn something and educate themselves.

Many successful headlines use the ‘How To’ concept in order to draw in their readers.

Great keywords to use are ‘101’ or ‘Complete / Beginners Guide’ as it reassures the reader that your blog post will help them as a beginner.

Use The 5Ws

You’ll probably remember these five words from back in school:

  • Who
  • What
  • When
  • Where
  • Why

These engaging words are used to gather information and can be used in headlines to convey what information you intend to share.

Address Readers in 2nd Person

Writing in 2nd person is ideal for headlines, allowing you to target your ideal audience and grab their attention instantly.

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Ask Questions

Asking your readers a question can be a great way to draw them in and the punctuation can catch their eye as well as numbers and digits do.

  • What Harry Potter House Are You In? Quiz Yourself To Find Out!
  • Do You Want To Buy Your First House? Read This Guide First.

Use Keywords

Make sure you use the appropriate keywords in your headline, this will help it rank well on Google as well as make it clear to readers what you’ll be discussing.

Keep Headlines Under 70 Characters

If you want your headline to appear well on search engines like Google then you’ll want to stay under their character limit to prevent them from being cut off.

Google Headline Length Title
Here is an example of a blog post title being cut-off on Google

Brainstorm Headlines

Now that you’ve got those other 9 tips sorted you’ll want to set aside some time so that you can brainstorm your next great headline.

A good idea can be writing 10 headlines for your blog post with different structures and words.

Then you can decide which one you find more appealing and share them with a few other people to get their input as well.

Key Takeaways

Headlines are incredibly important to your blog posts success.

It’s important that you dedicate some time to each headline your publish.

You’ll want to use your headline to inform the reader while also giving them a good reason to click through to find out more.

Remember, it’s highly unlikely that the first headline you come up with will be your best.

I hope these 10 headline writing tips will help you get more clicks on your next blog post.

To your success,
Jackson

Jackson Gartner
About The Author

Jackson Gartner

Jackson Gartner is a web consultant and the founder of White Peak Digital. He has a background in website design, digital marketing and customer experience. In his free time, he enjoys motorsport and time with family.

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