Building Services Integration

Bespoke Web Design for Tier 1 Engineering Consultancy

A high-end WordPress migration from Wix for an integrated engineering firm, featuring advanced GSAP animations, custom visuals, and rapid SEO growth.

Project Team:

About Building Services Integration

Building Excellence, One Detail at a Time

Since 2010, Building Services Integration (BSI) has partnered with architects, interior designers, and developers to deliver fully coordinated engineering designs. They provide smart, sustainable solutions all under one roof across electrical, mechanical, hydraulics, vertical transport, and fire services.

By utilising advanced 3D modelling and clash detection technology, BSI ensures seamless coordination from concept to completion, saving their clients valuable time and money on site while engineering the future of the built environment.

Collaborating with Building Services Integration on this project has been an exciting and fulfilling journey. We have achieved great results together and we’re eager to build on this momentum moving forward. If you’d like to achieve similar results, get in touch with our team today.

The Challenge

Engineers Who Need to Look Like Architects

Despite delivering cutting-edge engineering solutions, BSI’s digital presence was being heavily constrained by a basic, DIY-style Wix website. It felt like a startup and did not reflect the high-end aesthetic of their primary target market: award-winning architects and interior designers.

To officially position themselves as a high-end consultancy, BSI needed a robust digital overhaul to align their online brand with their capability statements and company values. However, replatforming away from Wix posed unique technical SEO risks. They needed a tactical site migration to a superior content management system that would protect their existing search equity while completely reinventing their brand aesthetic.

The Climb

High-End WordPress Design & GSAP Animations

Leveraging our extensive web design experience across the property and construction sectors, our web design team embraced the minimalist, design-focused brief. To safeguard their search visibility, we executed a meticulous technical SEO migration plan to safely transition their digital footprint from Wix to WordPress.

With the technical foundation secured, we designed a bespoke user experience tailored to put BSI’s stunning portfolio in the spotlight. To create a truly premium user experience, we implemented a branded preloader and advanced GSAP animations that gives the site a fluid, architectural feel from the very first click. Finally, we designed a suite of bespoke iconography to elegantly represent their various engineering disciplines without cluttering the high-end interface.

The Summit

318% Growth in AI Search Impressions

The newly launched BSI website successfully bridges the gap between complex engineering and high-end architectural design. The premium, animation-rich website design firmly establishes BSI as an unmatched engineering consultancy. This elevated market positioning immediately captured the attention of their ideal audience, leading to a massive 210% increase in Google clickthrough rates.

Furthermore, our rigorous technical SEO and site migration strategy paid off flawlessly, resulting in an 88% boost in standard Google search impressions. Most impressively, the site’s modern WordPress architecture and content strategy drove a remarkable 318% increase in Generative AI search impressions, ensuring BSI remains highly visible in the next generation of online search.

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