About Blue Fox Finance

Structuring Success for Self-Employed Australians

Established in 2017, Blue Fox Finance is a highly trusted SME finance broker specialising in tailored lending solutions for self-employed applicants, investors and small business owners. Settling over $150 million in loans annually, their experienced team excels at ensuring complex finances are structured correctly from the very start to support long-term business growth.

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March 2026

Blue Fox Finance Website
Blue Fox Finance Logo
Collaborating with Blue Fox Finance on this project has been an exciting and fulfilling journey. We have achieved great results together and we’re eager to build on this momentum moving forward. If you’d like to achieve similar results, get in touch with our team today.

The Challenge

Protecting High-Value Search Assets

As a rapidly growing small business themselves, Blue Fox Finance needed a highly performant website that stood out in a crowded financial market. They required a modern and easy-to-manage content management system that could effectively engage their target audience of fellow SME owners and self-employed professionals.

Crucially, their old website housed several highly valuable finance calculators that consistently generated organic traffic. The core challenge was to execute a flawless SEO migration plan to preserve these hard-earned search rankings while drastically improving the site’s overall load speeds and user experience.

SEO Traffic

Preserve SEO Rankings

Speed

Outdated & Slow

Blue Fox Finance Old Site
Blue Fox Finance Load Speed

The Solution

Custom Web Design with Guaranteed Speed

Our web design team built a bespoke WordPress website using the Elementor page builder, specifically designed to reflect Blue Fox Finance’s core values and immediately engage self-employed applicants. We delivered custom page layouts, ensuring strict mobile optimisation and an intuitive user journey from the first click.

To ensure top-tier performance, we backed the project with a Site Speed Guarantee, heavily optimising the caching and code structure. We successfully executed the complex SEO migration to protect their existing organic search traffic and implemented a secure Salesforce enquiry form alongside Google reCAPTCHA to streamline their lead generation and eliminate spam.

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WordPress

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Elementor

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Salesforce Integration

The Results

Crushing Industry Speed Benchmarks

The new Blue Fox Finance website launched flawlessly, achieving a remarkable 96/100 performance average according to Google’s PageSpeed Insights. This lightning-fast foundation not only provides a superior user experience for their SME clients but also acts as a powerful catalyst for their ongoing search engine marketing efforts.

By successfully migrating their valuable calculator assets and seamlessly connecting their high-converting contact forms directly to Salesforce, the Blue Fox Finance team is now perfectly equipped to scale their digital presence and continue settling impressive loan volumes year-on-year.

Speed

96/100 Google PageSpeed Average

Increase Traffic

SEO Keyword Ranking Growth

Blue Fox Finance Website
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