SEO Brisbane

Search Engine Optimisation (SEO) is the practice of enhancing a website to improve its visibility on search engines like Google. It involves optimising content, site structure and technical aspects to increase organic traffic.

This process includes keyword research, on-page SEO, link building, and ongoing performance analysis to ensure the site ranks higher in search engine results pages (SERPs). By doing so, SEO helps websites attract more visitors and achieve better online presence and competitiveness.

Technical SEO is the process of optimising a website for Google and other search engine algorithms. It involves improving the site’s architecture, code, and content so that Google can more easily crawl and index the site.

Technical SEO can also help to improve the site’s loading speed and mobile responsiveness to ensure you pass Google’s Core Web Vitals test. While all of these factors are important for SEO, technical SEO is often overlooked in favour of more “glamorous” strategies like link building and content marketing.

However, without technical SEO, it won’t be easy to rank high in Google’s search results. For that reason, every serious SEO campaign should start with a thorough technical analysis.

On-site SEO (or On-page SEO) is the process of making web pages more likely to rank higher in search engine results for specific keywords, which in turn increases organic traffic. This involves ensuring that page-level elements such as title tags, headings, and content align with a specific set of keywords and searcher intent.

Keyword research is the process of identifying the words and phrases that people use when searching for information related to your business, products or services online. These keywords help guide content creation and search engine optimisation strategies to ensure your website aligns with what users are actually searching for.

Effective keyword research involves analysing search volume, keyword difficulty and user intent. By targeting the right keywords, your site can rank higher in relevant search results and attract more qualified traffic.

Backlinks are links from other websites pointing to your own and they’re one of the strongest ranking factors in Google’s algorithm. They signal to search engines that your content is valuable, authoritative and trustworthy.

Backlinks from reputable and relevant websites are critical to your SEO strategy and can significantly boost your rankings. Our link building strategies often include guest blogging, creating shareable content and digital PR campaigns to earn natural links over time.

An SEO audit is a comprehensive analysis of a website’s performance from a search engine optimisation perspective. It identifies technical issues, on-page problems, content gaps and backlink profile weaknesses that may be holding your site back.

An SEO audit typically covers areas such as site speed, mobile-responsiveness, indexability, URL structure, metadata and content quality.

SEO results vary based on numerous factors, including the current state of your website, competition, and the strategies implemented.

Typically, most sites begin seeing improvements in 3 to 6 months, but it’s crucial to note that SEO is a long-term strategy, and sustained efforts often lead to more significant benefits over time.

You can read more about this in our How Long Does SEO Take article.