About Bubba Bump
Bubba Bump is a provider of high-quality organic baby products, offering items such as baby lounges, organic muslins, teethers and swim nappies, all at affordable prices. Their focus is on delivering safe and eco-friendly products to parents seeking the best for their babies.
“White Peak Digital is absolutely brilliant. They are efficient, effective and the communication is exceptional. Highly recommend for all of their services.”
— Majella, Founder of Bubba Bump
Shopify Plus
Under $20,000
10 Weeks
The Brief
Bubba Bump’s old Shopify store faced issues such as poor performance, a subpar user experience and low conversion rates, all of which hindered their ability to engage customers and drive sales.
These challenges prevented them from getting the most value out of their digital marketing campaigns and required a comprehensive solution to improve their overall online performance.
Under $20,000
10 Weeks
Our Approach
Our team began by diagnosing the issues with Bubba Bump’s old website, identifying key areas that needed improvement such as site speed, navigation and checkout processes. Our eCommerce team recommended an upgrade to Shopify Plus with a custom-designed 2.0 theme to resolve these problems.
Our Shopify designers developed custom wireframes and mock-ups to align with Bubba Bump’s branding and functional requirements while also integrating the new site with their inventory management system, accounting software, Australia Post for shipping and Klaviyo for email marketing.
The customised checkout process, exclusive to Shopify Plus, featured product bundling, upsell opportunities and social proof to enhance sales. This comprehensive approach ensured minimal abandoned carts while increase the average order value of each sale on the upgraded site.
Shopify Plus
Customised Checkout Experience
The Results
The upgraded website now provides a modern and intuitive shopping experience, fully utilising Shopify Plus features.
Seamless integrations with inventory, accounting, and shipping systems streamline operations, while the advanced checkout process, including product bundling upsells and social proof, boosts sales and conversion rates.
This transition resulted in a 28% increase in online sales, an 89% increase in organic search traffic with our SEO services and a 30-second increase in average session duration.
89.4% Organic Traffic Increase
30s Average Session Duration Increase
