The Business Of Speaking

Delivering a Custom Website Rebrand in Just 4 Weeks

A rapid, four-week digital rebrand and custom WordPress website developed to reposition a speaker coaching agency and make their services highly approachable.

About TBOS

Turning Public Speaking into a Commercial Advantage

The Business Of Speaking (formerly Any Given Tuesday) helps experts and business owners build a message that cuts through, delivers with authority, and creates demand. They provide a proven pathway for individuals to stop being the best-kept secret in their industry and start getting paid to speak consistently.

Collaborating with The Business Of Speaking on this project has been an exciting and fulfilling journey. We have achieved great results together and we’re eager to build on this momentum moving forward. If you’d like to achieve similar results, get in touch with our team today.

The Challenge

A Tight Deadline and Misaligned Brand

Operating under their previous name, the company’s brand positioning had become too abstract and intimidating for beginners. The old website copy relied heavily on jargon, leaving prospects confused about the actual commercial value of the coaching services and failing to accurately represent the company’s expert team.

To complicate matters, a previous agency partnership had fallen through, leaving the client with an urgent four-week deadline to launch a completely new, accessible brand identity ahead of a major press release. They needed a rapid, high-quality digital overhaul that safely migrated their search engine marketing value and seamlessly integrated with their CRM to capture leads effectively.

The Solution

Rapid Custom Web Design and CRM Integration

Working on an accelerated timeline, our web design team kicked off a streamlined discovery phase to overhaul the information architecture and translate their new, direct copywriting into a highly engaging user experience. We designed custom UI mockups in Figma, focusing on clear, conversion-optimised pathways to their programs, events, and podcast.

The approved designs were rapidly developed into a custom 7-page WordPress website. We implemented dynamic entrance animations to elevate the brand’s visual authority, ensured flawless mobile responsiveness, and fully integrated the site with Ontraport for automated lead capture. To protect their established search visibility, we executed a comprehensive 301 redirect plan from the old domain to the new website prior to the live launch.

The Results

Immediate Commercial Uplift and Clarity

Launched flawlessly ahead of their press release, The Business Of Speaking’s new website immediately transformed how prospects interacted with the brand. The shift from vague terminology to direct, commercial messaging instantly resonated with their target market and positioned them as clear authorities in their space.

Within the very first week of launch, the client reported a drastic improvement in the quality of their sales calls. Thanks to the intuitive user flows and crystal-clear service offerings, prospects were arriving to calls highly educated, engaged, and ready to convert before the conversation even started.

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