In the ever-evolving world of Search Engine Optimisation (SEO), data drives decisions.

We’ve compiled an insightful list of statistics to help understand the current state of SEO in 2024. It includes various aspects, such as organic traffic, local search, user behaviour, link building, and Google search trends.

Understanding these statistics can guide your SEO strategy, improving website visibility and driving more traffic.

Organic Traffic Statistics

1. 53% of all trackable website traffic comes from organic search.

This underlines the importance of your site being highly visible in organic search results. An effective SEO strategy can make this happen

2. The first Google desktop search result has an average organic click-through rate (CTR) of 32%.

Landing in the top spot can dramatically drive your site’s traffic. Proper keyword optimisation and high-quality content can help you achieve this goal.

3. Only 0.63% of searchers click on a website found on page 2 of Google.

An analysis of 4 million Google searches found that less then one percent of searchers clicked on a link they found on the second page of Google.

4. The first Google mobile search result has an average organic CTR of 27.4%.

With more people then ever before using mobile devices to browse the web, mobile optimisation is no longer optional for your website.

5. Google currently holds 92.82% of the total worldwide search engine market share.

This figure demonstrates Google’s dominance and underscores the significance of aligning your SEO strategy with Google’s guidelines.

6. A startling 90.63% of pages get no organic search traffic from Google.

This emphasises the importance of SEO in ensuring your website is visible on Google and not part of the unnoticed majority.

7. 64.82% of all browser-based searches on resulted in zero-clicks.

This indicates the prominence of no-click searches, where users find their answers directly on the search results page thanks to rich snippets.

Local Search Statistics

8. Nearly 1 in 3 of all mobile searches are related to location.

This suggests a strong user intent to find local information, making local SEO strategies critical for businesses operating in specific areas.

9. 76% of people who search on their smartphones for something nearby visit a business within a day.

This stat highlights the power of local searches in driving immediate action. If your business is locally based, visibility on these searches is key.

10. Around 45% of global shoppers buy online and then pick up in-store.

A reminder that even for online businesses, a local presence can be a significant driver for sales.

11. 82% of consumers read online reviews for local businesses.

Most consumers look at reviews before deciding on a local business, illustrating the impact of online reputation on business success.

12. An average consumer spends over 13 minutes reading reviews before making a decision.

This shows the depth to which customers trust and scrutinise online reviews, reinforcing their importance in influencing consumer behaviour.

User Behavior Statistics

13. 59.16% of internet users worldwide use mobile, while 40.84% use desktop and tablet.

A well-rounded strategy that optimises for both mobile and desktop can ensure your website’s reach is as wide as possible.

14. 65% of people use their phone in their I-want-to-buy moments.

Mobile-friendly sites and shopping experiences are vital to capture these motivated customers.

15. The average number of words a typical searcher uses in their search query is 1.9.

Interestingly, search queries with more than five keywords are, on average, searched ten times less frequently than those with just 1-3 words.

16. 14.1% of search queries are phrased as questions.

Content that answers these questions could drive considerable organic traffic. Formulating content around commonly asked questions can be a highly successful SEO strategy.

17. 18% of queries on Google result in the searcher changing their search terms without clicking any results.

The importance of using the right keywords to match a users search intent is incredibly important, reducing the chances a user doesn’t click on your website before altering their search query.

Link Building Statistics

18. 68% of digital marketers use content marketing specifically to generate links.

High-quality content can naturally attract backlinks, making content marketing an integral part of any SEO strategy.

19. The average number of links a content marketing campaign produces is between 1-9.

Though this may seem small, each quality backlink contributes to your site’s overall authority and SEO performance.

20. 53% of digital marketers consider guest posting as the most important link build strategy.

This underscores the competitive advantage that a robust link-building strategy can provide in improving your site’s authority and rankings.

21. 66.31% of webpages have no backlinks.

This underscores the competitive advantage that a robust link-building strategy can provide in improving your site’s authority and rankings.

I hope you found this list of eye-opening SEO statistics interesting and a valuable resource! If you have any questions about search engine optimisation or the stats listed above, don’t hesitate to reach out.

To your success,