If you’re a website owner, web developer or in the process of creating a website yourself then these recent web design statistics are something that you’ll want to keep in mind moving forward.
Let’s dive right in.
Web Design Stats
1. First impressions are 94% design-related.
Website visitors can often find websites to be too complex, busy or lacking in navigation aids.
You may have the best product or service available but if your website visitors don’t like its design then they’ll leave and go to a competitor before they ever see it.
2. It only takes 50 milliseconds (that’s 0.05 seconds) for users to decide whether they like your website or not and if they’ll stay or leave.
It may be common to hear the saying “don’t judge a book by its cover” but websites are subject to an extreme level of scrutiny and snap judgements that immediately influence perception of a business’s credibility.
3. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
Websites that are not mobile responsive in 2020 are by nature poorly designed, this is because they don’t provide an optimal user experience of their mobile visitors.
4. 38% of visitors will stop browsing a website if the layout is unattractive.
As consumer standards rise, so does the pressure to have a well-designed website that is easy to consume or you risk losing your audience.
Users often first interact with a business through their website in 2020 so it’s not surprising that its design has such a great effect on their perceived credibility.
6. 70% of small business websites lack a Call to Action (CTA) on their homepage.
You don’t want a website visitor to go through your home page and decide they want to take the next step to then be confused about what to do next.
A well-placed ‘Contact Us’ button is all you need to get started.
7. A study found that 94% of negative website feedback was design related.
Since users are making judgements on the credibility of your website in only 0.05 seconds, the best way to impact their decision is through its design.
Mobile Design Stats
8. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
If your website visitors need to pinch and zoom on their mobile devices to view your content then they’re as good as gone.
9. Mobile devices (excluding tablets) account for 50.44% of web page views worldwide as of May 2020.
Over 60.19% of webpage views in Asia were generated via mobile.
10. 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead.
With 9 other options on the first page of Google it doesn’t take much for a user to leave your website and try again.
11. 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours.
This is why local SEO is so important.
For example, someone may search for the nearest hair dresser or Italian restaurant which they intend to visit later that day.
12. Tablets account for the highest add-to-cart rates on eCommerce websites at 8.58%.
If you’re an online retailer, you should give special attention to the design and user experience of the tablet design for your website.
User Experience Stats
13. 88% of online consumers are less likely to return to a site after a bad experience.
With so many options out there, no one is looking back.
If your website doesn’t meet a users expectations and leads them to have a bad experience with your brand, you’ll likely never see them again.
14. 39% of people will stop engaging with a website if images won’t load or take too long to load.
If a business fails to update and fix broken images on their website, what does that say about the company’s attention to detail or organisation?
15. 47% of users expect a maximum of 2 seconds loading time for an average website.
It’s never been more important to have a fast loading website.
Implementing site speed optimisations like image compression, caching and a fast hosting provider is essential for any business in 2020.
16. Users spend an average of 5.94 seconds looking at a website’s main image.
This shows why powerful visuals are so important on your website.
Don’t waste this opportunity to promote your brand in a positive way.
17. Users spend an average of 5.59 seconds looking at a website’s written content.
5.59 seconds isn’t much time to read all the content on a website’s homepage, this is why great visuals and attention-grabbing headlines are so important.
18. Slow-loading websites cost retailers $2.6 billion in lost sales each year.
eCommerce websites often struggle with page speed due to their additional requirements and functionality; this must become a focus for any online retailer in 2020.
Search Engine Stats
19. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
Google doesn’t just dominate search on desktop, but mobile as well.
If you want to increase your mobile search traffic, you need to optimize your website for Google on smaller screen sizes.
20. Over 50% of web traffic is driven by organic search results.
It’s essential that your website is optimised for search engines in 2020 otherwise you risk losing over half of your potential website traffic.
21. Refurbishing your old blog posts can boost traffic by over 111%.
Even if your old blog posts are lacking any SEO, if they still contain high-quality content you can touch them up and receive a huge traffic boost.
22. Websites with active blogs have 434% more indexed pages than competitors.
Google’s bots will crawl every single page on your website in search of SEO-friendly content, so the more blog posts you have on your website, the better chance you have of ranking higher in Google’s search results.