Having a great website design is essential for any business that is looking to compete within their industry in 2024.

But what exactly is web design and why should you care?

Web design goes beyond just making a website visually appealing. It’s about ensuring a website is accessible, functional and engaging, attracting visitors and converting them into paying customers.

So, what are the key ingredients that make a great web design?

Visual Appeal

First impressions matter online just as much as they do in person. A website’s visuals are the first thing visitors see so it’s important they reflect the brand correctly.

It only takes a few seconds for someone to decide to stay and explore or bounce away, never to return.

This is where a visually appealing web design comes in, playing a crucial role in capturing attention, conveying trustworthiness and setting the stage for a positive user experience.

But visual appeal goes beyond simply making a website pretty.

It’s about strategically designing a cohesive layout that aligns with a brand’s values, resonates with its target audience and ultimately drives conversions.


A brand is the heart and soul of a business and a website should be its visual embodiment online.

This means incorporating the businesses logo, colours, fonts and overall design aesthetic consistently throughout the website.

Think of it as creating a recognisable and memorable experience for visitors, just like walking into a store with distinctive interior design and signage.

Website User Experience Design


Images are powerful storytelling tools, so choosing the right ones is key in website design.

Web designers should always use high-quality, relevant images that showcase products, services, team and company culture.

Authenticity is key. Avoiding generic stock photos and using visuals that capture the essence of a brand will help the website resonate better with its target audience.


Imagine walking into a store where the interior design clashes and signage is inconsistent.

The same applies to websites. Maintaining a consistent visual language throughout a website, from colour palettes and fonts to the style of imagery and layout is also very important.

This consistency creates a sense of professionalism and builds trust with visitors.

Mobile-First Design

With the increasing use of mobile devices, neglecting mobile-first web design is a missed opportunity.

Ensuring a website adapts seamlessly to different screen sizes, offering a smooth and intuitive experience regardless of the device being used is essential for a successful web design.

Prioritise clear navigation, optimised images and fast loading times to keep mobile users engaged.

User Experience

A website should be intuitive and simple to navigate, like a clear path leading visitors straight to what they need.

Just like navigating a physical store, a website’s user experience determines how easily users find what they need and complete desired actions.

For businesses online, building an intuitive and user-friendly website design is crucial to engaging visitors and converting them into loyal customers.


A website’s navigation should be a clear and intuitive map guiding users to their desired destination effortlessly.

Use simple menus with recognisable labels, logically positioned and consistent throughout the website.

A search bar can also be a powerful tool for users who know exactly what they’re looking for.


Utilise clear visual hierarchy to guide users towards important information.

Prioritise content that is organised logically and use white space effectively to create a clean and uncluttered layout.

This enhances readability, improves information processing and reduces cognitive load for users.

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Content is king, but only if it’s presented properly.

Writing clear, concise and engaging content that caters to a website’s target audience needs is essential.

Website copywriters typically avoid jargon and overly technical language, focusing on benefit-driven messaging that clearly communicates value.

Speed & Performance

Optimising a website for speed and performance always needs to be kept in mind.

This includes optimising images, reducing file sizes and utilising a reliable hosting provider.

If this is not kept in check throughout the website design and build, it can become incredibly time consuming to unravel later.


Creating a website that excludes certain users due to accessibility issues is not what you want.

Ensuring a website follows accessibility standards like WCAG (Web Content Accessibility Guidelines) to allow inclusivity is important for web designers to plan for.

This includes alt text for images, proper colour contrast, keyboard navigation options and more.

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A website that looks good but doesn’t work is like a car with no engine.

Make sure any website is fast, secure and optimised for search engines so that customers can easily find it online.

Other important features include contact forms, blogging, e-commerce or social media integrations just to name a few.

You can find out more about Web Design vs Web Development here to see where these two areas crossover.


Cybersecurity threats are a reality and neglecting website security can lead to devastating consequences.

Implementing robust security measures like SSL certificates, strong passwords and regular security audits will protect user data and build visitor trust.

Search Engine Optimisation

Optimising a site for search engines like Google with website SEO involves incorporating relevant keywords, meta descriptions and high-quality content into a web design.

If done well, this can increase a website’s visibility in search results and attract more organic traffic to your website.

Essential Features

Every site has unique requirements. For e-commerce websites, seamless payment gateways and product search features are crucial.

For service-based businesses, accessible contact forms and booking options are also important. Identifying the specific needs of a website’s audience and ensuring the website fulfils them effectively is critical to an effective web design.

Analytics & Tracking

Data is your friend when it comes to web design and development.

Web designers use analytic tools like Google Analytics or Google Search Console to track user behaviour, identify website performance issues and measure the effectiveness of design choices.

They can then use these insights to optimise a website or refine functionality to improve the overall user experience.

The Answer

Web design refers to the design of websites, typically focusing on the user experience aspects of website development.

But it’s not just about making a website look pretty (although that’s important too), web design is about crafting a strategic digital experience that attracts, engages and converts visitors.

A website is the online face of its business and usually the first touch-point for many, therefore it’s critical the site is building trust and driving success.

A well-designed website is an investment, not an expense.

It’s a powerful tool that can increase a business’s revenue, expand its reach and build lasting relationships with customers.

Looking for some help with your next web design project? Our web design team builds websites for clients all over Australia, including Brisbane, Sydney, Melbourne, Adelaide, Perth, Hobart, Canberra, Gold Coast and the Sunshine Coast

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