Embracing AI chatbots on your eCommerce online store or small business website can transform how you interact with customers.

For marketing managers or website designers, these tools are more than just convenient; they’re a game-changer in driving engagement and streamlining communication.

This website AI chatbot guide dives into the top five AI chatbots of 2024, equipping you with the insights to select the best option for enhancing your customer service and operational efficiency.

ChatBot.com Website


ChatBot.com is a robust platform that allows you to integrate AI-driven chat functionalities into your website without needing extensive programming knowledge.

It offers a user-friendly visual builder that simplifies the process of chatbot creation, making it accessible even to those with minimal technical expertise.

Key Features

  • AI-Powered Responses: ChatBot.com leverages advanced AI to provide accurate and contextually relevant answers by scanning your website or other designated resources such as help centre articles or text documents.
  • Customisable Interactions: The platform offers extensive customisation options, allowing you to tailor chatbot behaviours and responses to fit your specific business needs. Features include setting up automated greetings, collecting user data and more sophisticated actions like lead qualification and direct sales capabilities.
  • Integration Capabilities: ChatBot seamlessly integrates with a variety of other tools, including CRM systems, email platforms and more specialised website platforms like Shopify for e-commerce or WordPress, enhancing your ability to automate and streamline interactions across all customer touchpoints.


ChatBot.com provides a free 14-day trial to test all features, with no credit card required for signup.

After the trial, pricing plans are available that cater to different needs and scales of operation, their Starter plan which is suitable for small businesses is $65 USD per month (annual discount available) and is their most affordable plan for one website chatbot.

Their Team plan includes up to 5 active chatbots plus additional features and is $169 USD per month and their most advanced Business plan is $499 USD per month and offers support for larger companies with extensive customer interaction.

Pros & Cons


  • Easy to use with a drag-and-drop interface.
  • Comprehensive integration options enhance functionality.
  • No initial cost to start with a free trial available.


  • More advanced features and higher usage limits require paid plans.
  • Limited to AI functionalities determined by pre-set configurations unless customised extensively.

By focusing on ease of use and extensive integration capabilities, ChatBot.com stands out as a versatile tool for businesses aiming to enhance their customer interaction through an automated website AI chatbot solution.

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Tidio is a dynamic chatbot platform known for its effectiveness in automating customer interactions on various digital platforms, including websites and social media.

It merges emails, live chats and messages from different channels like Messenger, WhatsApp and Instagram into a single dashboard, making it easier for businesses to manage communications.

Key Features

  • Multichannel Support: Tidio combines messages from various platforms into one accessible place, enhancing the responsiveness of businesses to customer inquiries.
  • Automation: It provides robust automation capabilities that can handle common inquiries with canned responses, speeding up response times significantly.
  • Lead Generation: Tidio excels in converting visitors into leads through interactive and engaging chatbot conversations, tailored to gather crucial customer data.
  • Customisation: The platform allows for extensive customisation, enabling businesses to tailor chatbot interactions to fit their brand and customer engagement strategies.


Tidio offers a flexible pricing model starting with a forever-free plan that supports basic chatbot functionalities and up to 50 non-renewable AI chatbot conversations.

More advanced features, including enhanced automation and integration capabilities, are available on their paid Customer Service plans starting at $29 USD per month with their Lyro AI plan starting at $39 USD per month.

Therefore, if you would like access to the paid versions of both Tidio’s Customer Service and AI products you will need to sign-up for both of these plans, which would be a minimum of $68 USD per month.

For larger enterprises requiring extensive customisation and dedicated support, Tidio provides the Tidio+ plan and a custom Enterprise option.

Pros and Cons


  • Seamless integration across multiple communication channels.
  • User-friendly interface with options for extensive customisation.
  • Effective automation of routine tasks, reducing the workload on human agents.


  • Some users may find the analytics features limited compared to other platforms.
  • Higher-tier features can become expensive as additional functionalities and integrations are added.

Tidio is particularly suited for businesses looking to enhance their customer service and sales processes through effective communication and AI all through one platform.


HubSpot offers a powerful AI chatbot builder as part of its CRM platform. It is designed to streamline conversations by automating routine tasks like lead qualification, booking meetings and providing customer support.

The chatbot integrates seamlessly with the rest of HubSpot’s tools, enhancing the overall functionality of sales and marketing efforts without requiring extensive technical skills.

Key Features

  • AI-Powered Interactions: HubSpot’s chatbot uses OpenAI to engage with website visitors, qualify leads and answer common questions, all based on the data it gathers from your knowledge base and CRM.
  • Customisation and Integration: Easily create chatbots that reflect your brand’s voice and goals using HubSpot’s intuitive interface. These chatbots can be integrated into your website and are capable of performing actions like scheduling and data management directly through conversations.


HubSpot’s chatbot builder is available for free as part of HubSpot’s CRM offerings, with more advanced features accessible in the premium plans.

This approach allows businesses of all sizes to start automating their customer interactions with minimal upfront investment.

Pros and Cons


  • Seamless integration with HubSpot’s CRM system, allowing for highly personalised interactions.
  • No coding required to set up and deploy chatbots.
  • Supports a wide range of automation, from simple FAQs to complex queries.


  • While the basic features are free, more advanced functionalities require a subscription to higher-tier HubSpot plans
  • The AI functionalities are tied deeply into the HubSpot ecosystem, which might limit flexibility for businesses not fully integrated with HubSpot’s other tools.

HubSpot’s AI chatbot builder stands out for its deep integration with its CRM and marketing tools, making it an ideal solution for businesses looking to enhance their customer engagement strategies without adding to their workload.

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Intercom‘s AI chatbot is built on cutting-edge OpenAI GPT-4 technology, making it one of the most advanced chatbots available today.

It is designed to deliver highly accurate, conversational customer support by utilising existing support content to ensure reliability and trust.

Key Features

  • Quick Integration: Fin can be activated quickly and uses your existing content, like Intercom Articles or any public URL, to answer questions, ensuring consistency in the information provided.
  • Customisable and Controlled: The chatbot offers high customisation, allowing you to control the scope of its responses and ensure it delivers relevant information without straying off-topic.
  • Seamless Handoffs: Fin intelligently determines when a human agent is needed, making the transition from bot to human support smooth and invisible to the customer.


Intercom offers Fin as part of its broader suite of customer communication tools.

Intercom plans start at $39 USD per user per month but also include a $0.99 USD fee per successful resolution using the AI chatbot.

For example, if Fin successfully completes 100 conversations without the need for human intervention in one billable month this would be an additional fee of $99 USD on-top of your subscription cost.

Pros and Cons


  • Quick setup and integration with existing content sources streamline the implementation process.
  • Customisable responses and controlled interaction parameters ensure that Fin operates within predetermined boundaries, enhancing reliability.


  • Dependence on existing content may limit the bot’s ability to provide answers outside of predefined information.
  • May require a significant volume of existing content to be truly effective, potentially increasing the setup time for companies new to Intercom’s ecosystem.

Intercom’s Fin is a powerful tool for businesses looking to enhance their customer support with AI without compromising the personal touch of human interactions.


Zendesk offers a sophisticated AI-powered chatbot that excels in automating customer service tasks.

This chatbot is part of Zendesk’s broader suite of customer service tools, designed to enhance user engagement and streamline operations across various communication channels.

Key Features

  • Automated Customer Interactions: Zendesk’s chatbot can handle a significant volume of customer queries without human intervention, using predefined answers and learning from past interactions to improve its responses over time.
  • Seamless Integration: The chatbot integrates deeply with Zendesk’s CRM platform, ensuring that all customer interactions are logged and accessible for future reference, enhancing the overall customer service experience.
  • Customisable Responses: It offers flexible customisation options that allow businesses to tailor the chatbot’s responses to fit their specific needs and brand voice.
  • Efficient Routing: The chatbot efficiently routes complex queries to human agents when necessary, ensuring that customers receive the most appropriate level of support.


Zendesk’s standard AI chatbot is included in all of their Suite and Support plans that start at $25 USD per user per month (annual discount available) with usage charges of $1-2 USD per successful resolution depending on your package.

Zendesk also offers an Advanced AI chatbot for $50 USD per user per month for Professional plans and above that includes more functionality and generative AI tools.

Pros and Cons


  • Robust integration with Zendesk’s suite of customer service tools, providing a seamless experience.
  • Strong customisation capabilities that allow businesses to maintain a consistent tone and approach.
  • Effective handling of a high volume of interactions, which helps reduce the workload on human agents.


  • The dependency on Zendesk’s ecosystem might limit flexibility for businesses not fully integrated with other Zendesk services.
  • Higher price point for advanced AI features and usage charges.

Zendesk’s AI chatbot is particularly useful for businesses looking to automate their customer service interactions efficiently while keeping the human touch available for more complex issues.

Our Pick

For businesses looking for an effective, user-friendly AI chatbot solution our team recommends ChatBot.com.

It offers an intuitive platform with versatile functionality across various industries and seamless integration with multiple business tools.

If you’re not already using an integrated platform like HubSpot or Zendesk or recommended alternative would be Tidio which offers a comprehensive communication tool that supports both customer service and sales with advanced automation and integration capabilities.

Frequently Asked Questions

What are the key features to look for in an website AI website chatbot?

When selecting an AI website chatbot, prioritise features like natural language processing capabilities, ease of integration with existing tools, customisation options and the ability to handle complex queries effectively.

How does AI chatbot integration enhance customer service?

AI chatbots enhance customer service by providing instant responses 24/7, reducing wait times and freeing up human agents to handle more complex issues, thereby improving overall customer satisfaction and reducing labour costs.

Can AI chatbots be used for both customer support and sales?

Yes, advanced AI chatbots are designed to support a range of functions, including automating customer support queries and engaging potential leads, making them versatile tools for both support and sales.

What is the advantage of using ChatBot.com if I don’t use other platforms like HubSpot or Zendesk?

ChatBot.com is an excellent standalone option that offers comprehensive chatbot services without the need for full integration into platforms like HubSpot or Zendesk, making it ideal for those seeking a focused, effective chatbot solution.

Are there any cost-effective AI chatbot solutions for small businesses?

Many AI chatbots, including those from ChatBot.com and Tidio, offer scalable pricing models that allow small businesses to start with basic features and expand as needed which makes them cost-effective solutions.

How can I measure the effectiveness of an AI chatbot on my website?

Measure effectiveness through metrics like response time, customer satisfaction scores, reduction in human agent workload and increased sales or lead generation directly attributed to interactions with the chatbot.

What are the benefits of developing a custom AI chatbot for my website?

A custom AI chatbot is tailored specifically to your brand’s needs, enhancing user experience with personalised interactions. Such chatbots integrate smoothly with existing systems, support unique features like predictive analytics, and adapt to your evolving business needs.

For more on custom chatbot development, visit our app development page.

To your success,