eCommerce Web Design Melbourne

Whether you’re starting from scratch or looking to redesign your existing site, our team of experienced eCommerce web designers and developers will work closely with you to create a beautiful and mobile-friendly website that reflects your brand and drives results.


Based on 71 Google reviews

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eCommerce & Online Store Websites

Trusted By Melbourne's Leading Companies

With the number of eCommerce platforms and online stores available, it can be tough to know where to start. That’s where we come in! Our team of eCommerce specialists will work with you to select the best platform and tools for your business, ensuring that your website is built for success from the ground up.

At White Peak Digital, we’re passionate about helping our clients succeed online. We understand that your eCommerce website is a vital part of your business, and we’ll work tirelessly to ensure that it meets your needs and drives results. If you’re looking for an Melbourne eCommerce web design agency that is dedicated to your online success, look no further than White Peak Digital.

1 M

website visitors

for our clients this year


international awards

for best web design

1 %

of clients partner with us

for over 2 years

Web Design Client - World Gym
Web Design Client - Cornerstone Group
Web Design Client - Bedspoke
Web Design Client - Rapidline
Web Design Client - Dymocks Tutoring
Web Design Client - Brisbane Markets Limited
Web Design Client - Meals on Wheels
Web Design Client - JLL

It Just Makes Sense

Award-winning websites & digital marketing made simple

Local eCommerce Development

What Is eCommerce Website Design?

An eCommerce web design isn’t just a website. It’s a complete system that covers everything from the initial planning stages to ongoing maintenance and support after launch.

At White Peak Digital, we know that every business is unique, so we tailor our services to match each customer’s specific demands.

So, if you’re looking for an eCommerce web design company in Melbourne that can help you build a high-performing online store, White Peak Digital is a perfect choice!

Get in touch with us today to find out more about how we can help you build a successful eCommerce business.

Don’t miss out as our project intake window is closing!

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Our Latest Projects

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Fill out this simple form and we will be in touch with you shortly. Or if you would prefer, email us at or call 1300 489 144.

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Based on 71 reviews

Are you ready to grow your online sales?

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eCommerce Web Development

How Do eCommerce Websites Work?

Curious about how an eCommerce website works? Here’s a quick overview:

An eCommerce website is a type of website that allows businesses to sell products and services online. Customers can browse and purchase products through the website, and businesses can process payments and manage inventory using eCommerce software.

However, there’s a lot more to it than that. An eCommerce website must be simple to use, provide a smooth shopping experience, and be secure.

Simple to use

Your eCommerce website needs to be easy to use, or customers will quickly become frustrated and leave without making a purchase.

To ensure that your website is easy to use, it’s important to focus on user experience (UX) and user interface (UI) design. This includes things like making sure that the website is easy to navigate, the checkout process is quick and easy, and customer support is readily available if needed.

Smooth shopping experience

Providing a smooth shopping experience is essential for keeping customers happy and coming back for more. This means having a fast website, offering multiple payment options, and making sure that the shipping process is quick and efficient.


Lastly, your website needs to be secure to protect both your business and your customers. This means that you’ll need to have an SSL certificate installed, and all payments should be processed through a secure payment gateway.

So if you’re looking for an eCommerce web design company in Melbourne that can help you build a secure and user-friendly website, White Peak Digital is a perfect choice!

Get in touch with us today to find out more about our eCommerce web design service.

e-commerce website design

How You Can Grow Your eCommerce Business

Optimise Your eCommerce Site For Mobile Devices

More and more people are shopping on their mobile devices, so it’s essential to optimise your eCommerce site for these devices. This includes things like making sure that the website is responsive, the checkout process is quick and easy, and customer support is readily available if needed.

Offer incredible customer service

Any business owner knows that customer service is key to success. After all, happy customers are more likely to return and recommend your business to others. But what does it take to provide truly great customer service?

For starters, you need to offer multiple channels of support. This way, your customers can choose the method that works best for them. Phone, email, and live chat are all popular options. And it’s important to make sure that your team is always available to help – no one likes being left on hold or getting an automated response.

Great customer service is also about going above and beyond for your customers. This could mean offering special deals or discounts, personalising your service, or simply making sure that every interaction is positive and helpful.

By offering incredible customer service, you can create loyal customers who will stick with you through thick and thin.

Expand your reach with SEO techniques

If you want to reach more customers, it’s important to invest in SEO. This stands for search engine optimisation, and it’s a set of techniques that can help your eCommerce site rank higher in search engine results pages (SERPs).

Some common SEO techniques include optimising your website for specific keywords, creating high-quality content, and building backlinks from other websites.

By using these techniques, you can make sure that your eCommerce site appears at the top of SERPs – which means more customers will find and visit your site.

eCommerce Search Engine Optimisation

The Importance Of An eCommerce SEO Strategy

As the world of eCommerce continues to grow, it’s more important than ever to have an SEO strategy in place. After all, SEO is a crucial part of any online business – and it can be the difference between success and failure.

There are a few things you need to know about SEO if you’re running an eCommerce business:

Drive traffic to your store

With a great SEO strategy in place, you can successfully drive more traffic to your store. The more traffic you generate, the more likely it will be that those window shoppers will convert into customers.

Organically, there’s a lot that you can do when it comes to SEO to better your chances of success. In digital marketing, it’s important to use both organic and paid advertising, as well as SEO practices to help build brand awareness.

Boost sales

Generating traffic is one thing – but if those visitors don’t convert into sales, then you’re not going to see much success. That’s why it’s important to not only drive traffic to your store but also to boost sales and conversions.

There are a number of ways to do this, but one of the most effective is through product pages. By optimising your product pages for SEO, you can increase the chances that those potential customers will add items to their carts and complete a purchase.

Retain customers

Retaining customers is just as hard, if not harder, to achieve when it comes to running a business in general. As an eCommerce store, you want to have repeat customers and those that are sharing their experiences with others.

Creating a community of loyal customers is key and by making the site SEO-friendly, you’re giving your online store a better chance of being successful and improving your online sales too.

Read more information about our SEO services.

eCommerce Benefits

The Benefits of An eCommerce Website Design

You can use an eCommerce website design to provide your company with a number of advantages, including:

Build brand trust

A lot of businesses make the mistake of thinking that they can get by without an eCommerce website. However, if you want to build trust with your target audience, you need to have an online presence.

An eCommerce website gives you a platform to showcase your products and services, as well as build trust with potential and current customers. When people can see that you have a professional website, they’ll be more likely to do business with you.

Improve brand conversion rates

A well-designed eCommerce website will help improve your brand’s conversion rates. This is because potential customers will be able to easily find what they’re looking for, and they’ll be more likely to make a purchase.

In addition, a well-designed website can also provide an excellent user experience, which is crucial for keeping customers on your site and reducing your bounce rate.

A well-designed website will also be mobile-friendly, which is essential in today’s market. With more and more people using their mobile devices to shop online, it’s important to make sure that your website is accessible on all devices.

Increase user loyalty

When you have a well-designed eCommerce website, you’re more likely to increase user loyalty and customer retention. This is because customers will have a positive experience on your site and they’ll be more likely to come back in the future.

In addition, if you offer a loyalty program or discounts to returning customers, they’ll be more likely to make repeat purchases from your site.

Our Local eCommerce Services

eCommerce Services We Offer

If you’re looking to take your business online, then you need an eCommerce website. At White Peak Digital, we specialise in creating custom eCommerce websites that are designed to increase traffic and sales.

Some of the eCommerce services we offer include:

Website design

Your eCommerce website is the foundation of your online business, so it’s important to make sure that it’s designed to convert visitors into customers.

At White Peak Digital, we have a team of experienced designers who will work with you to create a custom website that reflects your brand and accurately reflects your products and services.

We also specialise in responsive web design, which is essential in today’s market. With more and more people using their mobile devices to shop online, it’s important to make sure that your website is accessible on all devices.

Search Engine Optimisation (SEO)

Once your website is live, you need to make sure that it’s optimised for search engines. This is where our team of SEO experts can help. We’ll work with you to ensure that your website is ranking high in search results for relevant keywords.

By optimising your website for search engines, you’ll be able to increase traffic to your site and improve your chances of converting visitors into customers.

eCommerce Experts

Why Choose White Peak Digital?

When you choose White Peak Digital, you’re choosing a team of experts who are passionate about helping businesses succeed online. With our years of experience in eCommerce, we have the knowledge and skills to create a custom website that is designed to increase traffic and sales.


For experts and specialists in web design, development, and digital marketing, you needn’t look any further. Our team of experts has all the knowledge and expertise needed to create some of the best eCommerce stores on the internet.

We’ve been around since 2015 and honed our skills over the years, keeping our ear to the ground when it comes to all things eCommerce. There’s nothing that we don’t know or aren’t aware of!


We’re committed to helping our clients succeed online and will go above and beyond to make sure that your eCommerce store is a success. If you’re not happy with something, we’ll work with you to fix it.

We understand that your eCommerce store is a reflection of your business and we take our responsibility seriously.


Our strategy when it comes to building eCommerce sites and designing the best web designs is by using data-driven insights. This helps us create designs that rival some of the best eCommerce websites on the internet currently.

A poor web design is going to be unsuccessful if it doesn’t consider what’s happening on the market currently. All the sites we design are implemented with the best practices your business needs to excel.

Ongoing support

At White Peak Digital, we don’t just build you a website and leave you to it. We offer ongoing support to all our clients, even after your site has gone live.

We understand that things can change and you may need help along the way. Whether you need help with adding new products or troubleshooting an issue, our team is always here to help.

Learn from our eCommerce experience

Frequently Asked Questions

Can you build e-commerce websites using WordPress?

Yes, we can! Our team of developers is experienced in building WordPress eCommerce websites. We can also help you with Shopify development and customisation.

How much time does it take to develop an e-Commerce website design?

The time it takes to develop an eCommerce website design varies depending on the size and complexity of the project. Generally speaking, we like to allow 6-8 weeks for the entire project from start to finish.

However, if you have a tight deadline, we may be able to work with you to get the project completed sooner.

How long does it take to build a successful online business?

There is no one-size-fits-all answer to this question. It depends on a number of factors, including the niche you’re in, the products you’re selling, and your marketing strategy.

However, we typically recommend allowing at least 6-12 months to build a successful online business. This will give you time to build a strong foundation and establish yourself in the market.

What are the costs of developing an e-Commerce site?

The cost of developing an eCommerce website varies, like the time it takes to build one. The amount you pay for web development could be a few thousand dollars or up to tens of thousands. It’s all down to the size and complexity of your project.

At White Peak Digital, we offer a range of services to suit all budgets. We’ll work with you to find the best solution for your needs and budget.

Which is the best e-Commerce platform?

There are a wealth of eCommerce platforms out there now, which means you’ve got plenty of choices. Many will often go with Shopify as it’s one of the biggest platforms in the world and the most recognisable. Other options are BigCommerce, WooCommerce, and Squarespace.

What will I need for an e-Commerce website?

To create an eCommerce website, you’ll need a domain name and hosting. You’ll also need to set up a payment gateway so you can accept payments online.

If you’re using Shopify, you can sign up for a free 14-day trial to get started.

Get in touch today

Our project intake window is closing

We’ll be closing the initial intake for new eCommerce projects in our usual development cycle before the end of May 2024, so you’ll want to reach out to us soon. But if you’re reading this then you’ve still got time! Once this window closes, we won’t reopen to new projects for several months so that our focus can be entirely on our existing clients and their websites.

Get Started

Are you ready to grow your online sales with a bespoke eCommerce website and strategy?

Our Melbourne Office

805/220 Collins Street, Melbourne VIC 3000

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