With the number of eCommerce businesses and online stores increasing exponentially every year, it can be challenging for a smaller company to get noticed or stand out from the crowd. Good quality website design can be an invaluable tool to set a website apart from its competition and create a distinguished brand that customers can recognise and trust.
eCommerce web design involves creating the foundations of any online store or business. To max-out your online store’s profitability, businesses should make use of all the digital marketing tools at their disposal. A large portion of the success of any online e-commerce store comes from consumer awareness. After all, how will you make any sales if nobody knows you exist?
eCommerce design helps businesses expand the number of visitors to their site by boosting their organic rankings on popular search engines such as Google. Websites that rank highly on popular search engines can save thousands each year on email marketing costs as customers already have effortless, natural access to their website for free!
A good e-commerce strategy is a key to achieving this, and any company looking to take their online store to the next level should speak to our Brisbane team today. By doing so, our designers, web developers and social media marketing experts will work alongside you to generate web-traffic within your target market and take your business to new heights.
Following the law of averages, the higher your website’s amount of traffic (visitors to your online store), the higher your sales will be.
An e-commerce website can make this happen far quicker than through natural growth alone – by promoting your brand across various digital marketing channels.
An e-commerce website can generate sales by focusing on a brand retention strategy to establish customer loyalty and further brand awareness.
It’s crazy to think that 7 out of every 10 carts, on average, are abandoned on an eCommerce website. That’s a lot of sales that a store like yours is missing out on. Successful eCommerce stores attract, convert and retain customers.
SEO (Search Engine Optimisation) is another invaluable marketing tool for any e-commerce platform. For those who are unaware, SEO is the practice of increasing the quantity of traffic to a website, alongside its quality.
Using SEO means that websites will get more customers to their online store, and increase their chances of making sales, which can help establish a dependable customer base and increase brand engagement. When SEO strategies merge with our years of experience in brand management, digital marketing and ecommerce website design, there is no limit to the help that we can bring to your e-commerce website.
There are a number of CMS platforms to choose from, and here is a link so you can read more about out WordPress developer Brisbane services. To summarise, WordPress is another tool which can help an e-commerce website generate more web traffic and customers to their online store. WordPress is one of the easiest and most effective ways of creating an online site which is professional, user friendly and aesthetically pleasing. WordPress powers as much as 39.5% of all internet sites, which roughly equates to 1 in every four online stores or websites!
As e-commerce and digital marketing are fast becoming the go-to way of generating repeated business and sales, more and more companies are waking up to the importance of good ecommerce design. Below are just some of the main advantages that quality design can bring to an e-commerce platform:
Developing brand trust – Investing in good design can work wonders for an e-commerce platform. By building a robust and cohesive image, customers are more likely to trust the brand – and thus more likely to make repeated sales.
Increasing conversion rates – Quality ecommerce website design allows a business to know how and where to place every essential element on their web-page. By utilising colour coding and other creative marketing strategies, ecommerce web design can increase brand conversion rates, and instantly set them apart.
Increase user attachment – Visitors to an e-commerce store are more inclined to stay if the content is visually appealing. Excellent ecommerce design keeps users interested, and the longer they remain on your online store, the more likely they are to give your their business.
An aesthetically pleasing website, a great SEO and digital marketing strategy, a customised site and an online platform that is tailored to the needs and wants of your customers. These are just a few of the factors to consider when it comes to ensuring quality ecommerce web design.
This is entirely dependent on the scope of the brief, the size of the ecommerce website and the hours invested.
To ensure you get the most for your money, it’s important to discuss both budgets and in-depth ideas with your chosen developers. This will allow them to inform you of what is possible with the funds you have available. The more bespoke and the more pages required, the higher you can expect the cost to be.
Again, this is dependent on the brief. If a simple, non-bespoke ecommerce website, you can expect the fee to be relatively low. However, if you wish to create a highly interactive platform with numerous bespoke features and plugins, the cost will naturally be higher.
One point to remember when building successful ecommerce platforms? Don’t cut on costs. A beautifully designed platform that has your customers in mind will offer a higher ROI than that of a shoddy, budget website that is hard-to-use and bulky in style.
Shopify is one of the biggest and also, one of the most popular ecommerce solutions available today – especially for companies just starting out and small-to-medium size businesses.
If you’re new to the world of ecommerce, this is often the platform your web designer will suggest using, particularly if you’re looking to have your hand held during the entire process, as all the tools you could ever need are integrated into this tech-savvy, yet easy-to-use platform.
Whether you’re looking for a site that embraces storefront design or a platform that showcases content marketing and utilises performance analytics, Shopify is a great solution. Once the basics are in place, users can either add code to the site to customise it further or upgrade their store.
We live in an extremely tech-savvy world. The pandemic has added fuel to this fire, pushing more businesses to take their products and services online. Those not online are the ones losing out.
Irrespective of whether you’re a local coffee shop or a billion-dollar corporate company, to ensure maximum coverage online, and ultimately, profitability, businesses need to make use of today’s numerous digital marketing tools – ecommerce being one of the most popular tools available.
Having an online offering instantly puts you in front of a much larger (often global) audience. The result? Higher brand awareness and more sales.
eCommerce design assists businesses to increase the digital footfall to their website. How? Through heightening their organic rankings on prevalent search engines including the infamous Google. Websites with an impressive ranking on these search engines are instantly privy to a bigger customer base.
A good e-commerce strategy doesn’t however stop at the website alone, it takes comms, social media marketing, events and more into consideration – all of which help to grow web traffic within your target market.
It’s certainly a solid option for those looking for an easy-to-use, professional and fully integrated ecommerce platform. It’s used by numerous businesses across the globe and boasts a variety of tech-savvy tools, templates and customisable options.
Whether selling furniture, beauty products, cars, jewellery or more, this is a great option to choose from and one that is trusted by millions of users.
Depending on the type of business you wish to take online, yes, WordPress is another great option for ecommerce. Why? This platform boasts numerous themes and styles, meaning there is something to suit all – irrespective of whether you’re a corporation or a start-up.
Asides from the standard templates, there are various plugins to choose from. All of these plugins allow users to customise their site to their style and more importantly, the style of their customers. From tech-savvy shopping carts to product display tools, there is something to suit every site.
In a nutshell, ecommerce (often referred to as electronic commerce) involves the concept of buying and selling services and products online. Those who embrace ecommerce for their brand can sell to people across the globe, allowing for speedy, safe and secure money and data transfers.
The best part about an ecommerce site is that there is no need to limit your product to one place – you can sell to almost anyone with access to the World Wide Web. After all, the more traffic you attract to your site, the more sales you will make!
Combine this with other digital marketing channels and you can grow your brand and business in a big way!
A successful e-commerce web platform will increase sales by adopting a strong brand retention strategy, which has the effect of heightening brand awareness and establishing customer loyalty.
To begin, you’ll need to acquire both a domain name and a quality web hosting package. These two considerations are key as, without both, you won’t be able to launch a live ecommerce website.
There are numerous providers to choose from, all offering similar services for a monthly or annual fee. When you invest in the services of a web design agency, they will take care of this for you.
This is dependent on how well it is marketed. It’s all good and well to launch an ecommerce site, however, if your customers aren’t aware this exists, there is little point in having it in place. If you own a land-based shop or company, you can promote your web offerings in-store to existing customers.
Likewise, you can send your mailing list a notification of your ecommerce launch complete with a direct link to your site. Other ways to promote your online business and ultimately, grow your ecommerce site’s traffic, include via social media channels, word of mouth, SEO and paid media advertising.
Establishing a brand is one of the most challenging times for any business. With the amount of online business in Australia increasing at an unprecedented rate, stores which utilise good website design put themselves a step ahead of the competition.
Enlisting our help here at White Peak Digital can offer brands years worth of guidance and experience to help them develop their brand’s identity and increase the number of products they sell. Any new or developing e-commerce website cannot afford to be missing out on the experience that we – as established ecommerce web designers and marketers – can offer.
Looking for other web design options? Discover our full range of web design Brisbane solutions here.
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